Passing -Zm98 command argument with UnrealVS prevents project from loading

When the argument -Zm98 is passed as a build argument in Visual Studio, the project will hang on open at 72% and must be closed via the task manager. The project continues to hang at the same spot even if the command is later removed.

1. Create new code based project
2. Ensure UnrealVS toolbar is available in Visual Studio
3. After .uproject in command-line field, add -Zm98
4. Build the project
5. Double click on the .uproject file to open the project

Result:
Project launch splash appears and gets stuck at 72%

Expected:
Project opens after double clicking .uproject

Crash with no Callstack, after adding -Zm98 command and building